10/02/2015
013. What is Your Competitive Edge? 
Instructor: Brian Gardner FULL
Monday, March 7, 2016
1:00 pm – 4:30 pm
(this is an afternoon course, you will need to select a morning course as well)
Full Course Description:
The answer lies within your company’s Focus - Sales Processes - Systems
Most company’s competitive edge is not what they think it is and in most cases it is the same as their competitors. This high energy presentation will challenge executives, sales managers, branch managers, and sales people out of their comfort zone with real sales focused discussions and exercises. This presentation is centered on some areas and processes that most companies are not focused on that could give their team a competitive edge along with systems to have visibility on the processes needed in order to grow the business.
This half-day workshop delivers the tools plus the how-to guide on how to significantly improve your company's focus, sales processes and systems to bring best practices to your team and to close the loop between all departments. This hands-on session will get you thinking about how you are currently approaching your business and will cover the blocking and tackling needed to gain a competitive edge in today’s market.
Distributors, sales reps and manufacturers can gain a competitive edge by getting back to some basic blocking and tackling and focusing on their business vs. in their business. This half-day program will discuss real-world examples and exercises that you will be able to take back to your team and implement immediately.
Who Should Attend:
This workshop is designed for those with sales and market management responsibility, distribution/manufacturing executives tasked with improving sales process ROI and topline results, and salespeople who want to expand their skillsets to include deeper best practices for sales and sales management.
Takeaways:
- What are the internal areas my team can focus on to give us a competitive edge?
- Where are the gaps in my company’s sales processes?
- Best practices to gain market share.
- The KPIs you should be focused on for growth.
- How to get ROI out of CRM
- How to justify CRM as a revenue generator. (Show me the $)