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10/26/2017

024. 7 Keys to B2B Online Marketing Success! new course!

Instructor: Bob DeStefano

Read more about Bob DeStefano
Tuesday, March 13, 2018
1:00 pm – 4:30 pm

(this is an afternoon course, you will need to select a morning course as well)

Full Course Description: 

Distributors and manufacturers understand the importance of online marketing for their current and future success.  Unfortunately, most have only achieved modest success from their online marketing investments.  What they are missing is the proven formula for success and this session will show you how to implement the 7 key elements of a successful B2B online marketing strategy. 

You will learn a proven approach to harness the power of an integrated marketing system including:  a results-focused strategy, content marketing, search engine marketing, a customer-focused website, social media marketing, email marketing and web analytics. This system will continually generate new sales, increase business from existing customers and maximize the return from your marketing investments. 

  • How to increase your leads by 3x to 10x -- by implementing a few simple strategies
  • The #1 mistake made on most B2B websites and how to make sure you avoid it
  • The key elements of a successful B2B online marketing strategy 
  • How to integrate e-commerce into your sales process without breaking the bank 
  • How to boost your leads and sales while reducing your marketing budget
  • How to establish a repeatable process to generate new business online