Serving the Supply Chain for over 20 years
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08/13/2014

034. Creating a Winning Marketing Plan

Instructor: Daniel McQuiston, Ph.D.

Read more about Daniel McQuiston, Ph.D. 

Wednesday,  March 14, 2018
8:00 am – 11:30 am

(this is a morning course, you will need to select an afternoon course as well)

Full Course Description: 
Distributors of today must do more with less.  With the ever-present demand on limited resources, distributors must be able to make informed choices on how to allocate their assets.  This is especially true in a distributor's marketing effort as there are any number of directions the firm can go.
 
In this session Dr. McQuiston will outline his 10-Step Marketing plan for distributors.  This plan covers such aspects as formulating a mission statement, doing a SWOT analysis, setting financial and marketing objectives, and then combining the elements of the marketing mix to reach those objectives.
 
Who should attend:
This course would be beneficial for those with a managerial position who would have some responsibility for determining how a firm allocates its marketing resources.
 
Takeaways:

1. An understanding of the importance of developing a marketing plan

2. An understanding of the critical steps involved in constructing a marketing plan
 
3. How to take the marketing activities they're already doing and combine them with these new ideas to come up with a master marketing plan 

Overall Rating: 4.6/5

Comments:

"Today was a good review for me when planning new product launches." - Sales Manager

"Course was beneficial. Important information on how to breakdown a marketing plan." - Sales Manager

"It was a great refresher for getting back to basics. Sometimes things get pushed aside with day to day issues and this will help jumpstart some new marketing strategies for our organization." - Director of Marketing

"I learned a lot about where my company is lacking in a focused marketing plan. I look forward to implementing some of these ideas. - Product Line Manager

"Excellent! Great information to allow our company to build a stronger marketing plan." - HVAC/R Business Manager


At the end of each session we asked the attendees to review and rate each course. These reviews are anonymous so we can only provide their job titles. Ratings are based upon the benefit of the course, quality of the course, instructor expertise, ability to communicate and quality of visual aids and are rated on a scale of 1-5.