Complete Story
 

01/11/2021

007. A New Way to Look at Your Brand: Crafting a Story Your Customers Care About

Instructor: Steve Yastrow

Level of Complexity: Foundational to Advanced
3:10 – 4:00 p.m.

Why are most marketing messages ignored?  Because companies communicate information that isn’t important to customers, in formats that don’t connect with customers. In this course, Steve will describe how your customers think in stories, not in bullet points. And the stories your customers care about most are stories about themselves, not about you. Steve will teach you that “your brand is not what you say you are, it’s what your customers think you are,” and describe ways to craft customer-centered brand stories that will motivate customers to want to do business with you – and not with your competition.

Printer-Friendly Version



Bookstore

The Little Black Book of Strategic Planning for Distributors

Brent Grover

UID Book Store Covers

Brent Grover’s latest book on the wholesale distribution industry, The Little Black Book of Strategic Planning for Distributors, is published by Modern Distribution Management. This is a concise book covering the critical pieces of creating a strategic plan for a wholesale distribution company including case studies, exhibits and end-of-chapter questions for your management team. 

Buy Now!