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01/11/2021

020. Visionary Leadership: Crafting Your Vivid Vision

Instructor: Dirk Beveridge

Level of Complexity: Intermediate
4:10 - 5:00 p.m.

Many leaders throughout distribution get caught up in the day-to-day and lose sight of what is possible. Great Leadership & Professional Development begins with a vision. As a leader, it is incumbent upon you to clearly define a future reality - what you and your team are ultimately working towards. Your ability to craft a meaningful, inspiring, and relevant vision is the difference between stasis and change, plateauing and growth, triviality, and significance.  In this course, you will explore why visions are so important to Leadership & Professional Development, how to craft your vision, and how to effectively keep your team’s eye on the future as they perform today.  By the end of the course, you will have mapped out the outline of your vision.

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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century

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Olddognewclicks Sample 1Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?

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