Serving the Supply Chain for over 20 years
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10/14/2012

Bob DeStefano

UID FacultyBob DeStefano is an internet marketing pioneer with over 20 years of experience helping industrial and B2B companies leverage online marketing to produce bottom-line results. 

Through his speaking, writing and consulting, Bob makes online marketing understandable and empowers industrial business leaders with actionable tips and strategies they can put to work immediately to: 

  • Increase sales & profits
  • Generate new business leads
  • Strengthen relationships with customers
  • Boost marketing results on a limited budget
  • Measure marketing ROI

Bob's online marketing career began during the birth of internet marketing in the early 1990’s serving as a strategic planner for Dean Witter, Discover & Co. specializing in online marketing strategies.  At Dean Witter, Bob spearheaded the creation of the company's first Website.

As president of SVM E-Marketing Solutions, a leading B2B online marketing agency, Bob has worked with a wide variety of companies, from Fortune 500 companies to small family-owned businesses, to help them leverage online marketing to produce bottom-line results.

Bob is the author of Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century, a step-by-step plan to transform your marketing practices from past decades to ensure your company’s success for the next decade.  In addition, Bob is a regular contributor to a variety of publications, including Modern Distribution Management, Contractor Supply and MarketingProfs, on the subject of actionable online marketing strategies.

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