Bob Langdon, author of Managing Your Business for Profit, has been assisting business owners in achieving their sales and financial goals for over 25 years. Gaining comprehensive business skills working for PricewaterhouseCoopers and serving as the general manager for a rapidly expanding wholesale distribution company, enables Bob to understand the problems of the entrepreneur.
Speaking numerous times in both the distribution and manufacturing industries enables Bob to understand the challenges and opportunities that you face.
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?