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Welcome to AEA - The Association Education Alliance, LLC

AEA/UID is looking for a new Management Company. Click 'About' for details.

Formed in 1991 by five wholesale-distributor trade associations; PTDA, AHTD, EASA, FPDA, and NAHAD, AEA has 40+ trade association members. The top executives from each of these associations meet biannually to work toward meeting the objectives of AEA.

The vision of the Association Education Alliance is to ensure non-profit associations anticipate and suitably meet the challenges facing their members, through educational opportunities, new programs and services, and valuable networking experiences.

Through collaboration, AEA develops and supports relevant, quality, and affordable programs for its member associations and promotes a culture of open communication and sharing to strengthen collaboration and drive results.

Meetings & Events

 September 2023 
November 8, 2023
3:00PM - 4:00PM EDT

UID Year-Round: Crush Price Objections

Presenter: Paul Reilly, CSP, Author


Price objections were the spark that ignited the Value-Added Selling revolution. Even though price objections remain the number one objection salespeople encounter daily, salespeople are woefully unprepared to deal with them. This results in price-sensitive customers out-negotiating salespeople. You win price wars one price battle at a time. Gain knowledge and confidence in the key concepts below by attending this must see presentation. -Introduction to Crush Price Objections -Realities of price resistance that shape the price-sensitive landscape -The latest research on price shoppers -Three ways to prevent price objections -Crafting your response to price objections

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