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10/05/2015

Kathryne A. Newton, Ph.D.

aeaProfessor, Supply Chain and Sales Engineering Technology and Associate Dean for Graduate Programs and Faculty Success, Purdue Polytechnic Institute at Purdue University. She also serves as Advisor for the University of Innovative Distribution Executive Management Conference, appointed September, 2005.

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In Search of the Perfect Customer

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As wholesaler-distributors operate in today’s economy, they must protect their most profitable, high-growth potential customers and avoid squandering their precious resources. If your sales compensation plan and other policies encourage your staff to misspend their time and your resources on the wrong customers, now is the time to act. If your company is overlooking opportunities to make money and stop profit leakage, this is the book for you!

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