Complete Story
12/09/2016
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
Bookstore
Your Someday is Now – What are you Waiting For?
Gail Lowney Alofsin, President and Founder, Leadership at ALL Levels
Experience meets the classroom as Gail merges the worlds of work, university, non-profit, personal branding, and work/life integration creating a book that focuses on YOUR best YOU! Jam-packed with practical and inspiring advice from both Gail and over 100 business professionals, she had the privilege of interviewing.
100% of sales are donated. Over $40,000 has been raised for local and international non-profits through sales of the book.