008 Big Data Analytics for Wholesale-Distributor
Presenter: J. Michael Marks
Date: Sunday, March 8, 2020
Time: 1:00-4:30 pm
Level of Complexity: Advanced
Course Description: This course is focused on practical examples and useful models to improve decision making with big data for today’s distributor. It is about practical application, not theory, and it does not require a new software package to play. There is a great deal of bad information and hype on this subject. The basic principle is that better data in decision making improves the firm’s ability to make effective investments, increasing shareholder value. The course provides a series of specific examples of how big data allowed a distributor to gain a competitive advantage.
- Identify specific areas in their own firm where the application of big data tools can create a short-term improvement in financial performance
- Accurately budget the cost of a true data scientist along with required supporting resources and how to structure this function in their own firm
- Recognize and manage the resistance to change that comes from increased accountability and the diminished value of storytelling
Michael is a dynamic speaker, popular business author, and both an NAW Research Fellow and the Managing Partner of the Indian River Consulting Group. The boutique firm has worked with distributors of all sizes up to those over $40 billion in revenue per year. Mike sits on the boards of several distributors and provides arbitration and expert witness services for manufacturers and distributors in contract disputes.
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