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10/11/2019

023 Improving the Bottom Line (Part 2)

Presenter: Albert D. Bates, Ph.D.

Date: Monday, March 9, 2020

Time: 1:00-4:30 pm

Level of Complexity: Intermediate

Course Description: This will be a continuation of Part 1 which is highly recommended.  Only about 10% of all companies make as much profit as they should. This is true across almost all industries. The "Improving the Bottom Line" course will demonstrate how to improve your financial results, not just a little, but a lot. The course emphasizes two essential concepts: Planning Profits First and Setting Profit Priorities. The first of these topics will focus on treating profit as the first element of the plan that should be developed each year. 

Learning Objectives:

  • Review the Profit Structure of the Industry
  • Identify the Key Pressure Points in Improving Profitability
  • Develop an Action Plan to Improve Financial Performance

Albert D. Bates, Ph.D.

aeaAl is Chairman and President as well as founder of the Profit Planning Group, a research and executive education firm headquartered in Boulder, Colorado. The firm works exclusively in the area of corporate financial planning.

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Value-Added Selling (4th Edition)

Paul Reilly, Tom Reilly

photo“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. In the first edition of Value-Added Selling, industry guru Tom Reilly tackled the most common problem that salespeople faced: overcoming customer concerns about pricing. That book went on to become the global, go-to guide for value-added selling. Since then, the industry–and the world―has changed dramatically. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.


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