Complete Story
10/11/2021
004. Ditch the Pitch: Influence through Improvisation
Instructor: Steve Yastrow
Level of Complexity: Foundational
8:30 AM - 11:45 AM
Influence and persuasion are critical to business success, but they aren’t easy! Not only is it difficult to get the attention of the people we seek to influence, it is challenging to change their minds. Typical persuasion is about delivering information and presenting explanations; Steve Yastrow flips that idea around by teaching us how to Ditch the Pitch: Turn every presentation into a conversation that maters to the other person. Steve will teach us how to tear up our scripts and create the right persuasive conversation for the person we are speaking with. It’s all about influence through improvisation.
Bookstore
The Little Black Book of Strategic Planning for Distributors
Brent Grover
Brent Grover’s latest book on the wholesale distribution industry, The Little Black Book of Strategic Planning for Distributors, is published by Modern Distribution Management. This is a concise book covering the critical pieces of creating a strategic plan for a wholesale distribution company including case studies, exhibits and end-of-chapter questions for your management team.
