Complete Story
10/11/2021
004. Ditch the Pitch: Influence through Improvisation
Instructor: Steve Yastrow
Level of Complexity: Foundational
8:30 AM - 11:45 AM
Influence and persuasion are critical to business success, but they aren’t easy! Not only is it difficult to get the attention of the people we seek to influence, it is challenging to change their minds. Typical persuasion is about delivering information and presenting explanations; Steve Yastrow flips that idea around by teaching us how to Ditch the Pitch: Turn every presentation into a conversation that maters to the other person. Steve will teach us how to tear up our scripts and create the right persuasive conversation for the person we are speaking with. It’s all about influence through improvisation.
Bookstore
Facing the Forces of Change: Reimagining Distribution in a Connected World
Guy Bissett
Facing the Forces of Change® is the only major research study analyzing the future of wholesale distribution within multiple lines of trade. Since its inception in 1982, the landmark Facing the Forces of Change® series continues to provide insights about the overall future of wholesale distribution and the role of wholesaler-distributors.
