Complete Story
10/11/2021
004. Ditch the Pitch: Influence through Improvisation
Instructor: Steve Yastrow
Level of Complexity: Foundational
8:30 AM - 11:45 AM
Influence and persuasion are critical to business success, but they aren’t easy! Not only is it difficult to get the attention of the people we seek to influence, it is challenging to change their minds. Typical persuasion is about delivering information and presenting explanations; Steve Yastrow flips that idea around by teaching us how to Ditch the Pitch: Turn every presentation into a conversation that maters to the other person. Steve will teach us how to tear up our scripts and create the right persuasive conversation for the person we are speaking with. It’s all about influence through improvisation.
Bookstore
Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully
Mike Marks
It takes a long time to develop good distributor-supplier relationships; unfortunately, it only takes a short time to destroy them. Best seller Working at Cross-Purposes, written by Mike Marks, Tim Horan, and Mike Emerson, takes a look at what really drives these relationships, how often they go bad, and why.
