Complete Story
10/12/2021
040. Authentic Marketing
Presenter: Jeff Butler (New to UID)
Level of Complexity: Foundational
1:00 PM - 4:30 PM
In the age of rapid innovation, overcrowded platforms, and constantly shifting interests, marketers struggle to sell more than ever before. Many marketers are able to get their products in front of customers, but their target market simply does not buy. Why? Two reasons: generations have changing interests and templated marketing messages lack an authentic human touch. Jeff Butler, the author of The Authentic Workplace, capitalizes on how authenticity is becoming the new unique selling proposition. In this program, he shares compelling case studies and tangible examples. Authenticity is being used by cutting edge brands to move customers from a ‘maybe’ to a ‘yes’ through more personal videos, marketing copy, and unique forms of rapport building in direct sales.
Bookstore
Value-Added Selling (4th Edition)
Paul Reilly & Tom Reilly
“Value” is about more than just price. Good salespeople understand that and know what differentiates their products from that of competitors. Developments in technology, including price comparison apps and search engines, now provide consumers with more information than ever, making it much harder to value and sell your product. Additionally, millennials, who now comprise the largest population in the workforce, prefer to do things differently than prior generations. This updated fourth edition of Reilly’s classic guide examines the latest trends and technology that have impacted the market and provides expert advice on leveraging current technology to increase sales.
Value-Added Selling, 4th edition offers proven strategies and tactics to help you not only close more sales but improve repeat business without compromising on price. You’ll learn how to anticipate the needs, wants, and concerns of buyers from the very beginning of the sales process. The book shows how to compete more profitably by selling value, not price. Visit www.TomReillyTraining.com for more information on this important message.
