Complete Story
10/12/2021
050.Decoding Your Customers! Perfecting the Customer Experience in Four Simple Steps
Instructor: Jeff Havens (New to UID)
Level of Complexity: Intermediate
9:45 AM - 11:15 AM
Decoding Your Customers: Perfecting the Customer Experience in Four Simple Steps will provide you with a comprehensive, straightforward, and entertaining explanation for how to win hearts and minds. Jeff takes a vastly different approach by concentrating on the human behaviors that have brought the customer experience to where it is today, then synthesizes those behaviors into four simple realities that provide a clear vision for how to move forward. Decoding Your Customers will answer why customers behave the way they do and how you can meet their needs – not only today, but into the foreseeable future as well. You’ll walk away with a better understanding of customer psychology and how to adjust your business accordingly. Jeff will give you serious solutions in a seriously funny way. It turns out that crafting a winning customer experience strategy isn’t as scary or unpredictable as others may have made it seem.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
