Daniel McQuiston, Ph.D.
Daniel is an Associate Professor Emeritus of Marketing from the Lacy School of Business at Butler University in Indianapolis. He has an MBA from Bowling Green State University and received his Ph.D. in Marketing from The Ohio State University. Before coming to Butler, Dan was on the faculty at Indiana University, and he also served as the Director of Executive Education at Butler. He is the founder and chairman of The McQuiston Group, a consulting, speaking, and sales development firm.
Dr. McQuiston's research and teaching interests have focused on industrial buyer behavior, personal selling, industrial branding, industrial channels of distribution, and marketing strategy. He has published articles in a number of journals as well as numerous trade publications. Dan has won several teaching awards at Ohio State, Indiana University, and Butler University as well as from several different executive development certification programs.
Dan has taught courses in the UID since 2011 and has also taught in the Certified Professional Manufacturer’s Representative Program (CPMR) since its inception in 1989. Dan has taught executive development programs for dozens of different groups on such topics as building better relationships, becoming a customer-driven organization, developing a strategic marketing plan, and implementing an effective sales strategy as well as consulting with a number of both service and manufacturing organizations. He has also conducted sales training programs for several different companies. During Dr. McQuiston’s tenure as Chair of the Marketing and Management Department at Butler the marketing curriculum was ranked 12th in the country by BusinessWeek magazine.
Dr. McQuiston has been a Visiting Professor of Marketing at the University of Notre Dame where he has taught marketing courses in their Executive MBA program and at Purdue University in the Krannert Executive MBA, Executive MBA in Agribusiness, Weekend MBA, and Business Analytics and Information programs. He has also taught executive development programs for the Kelley School of Business at Indiana University, the Mendoza College of Business at Notre Dame, and the Krannert School of Business at Purdue. On several occasions Dan has been a Visiting Professor in Marketing at the Helsinki School of Economics. He has also has taught executive education programs in Finland, Sweden, and Estonia for JOKO, the Executive Education arm of the Helsinki School, in Hungary for the Indiana University Kelley School of Business, in China for the English Language Institute of China, and in Chile and Argentina for the Mendoza College of Business at Notre Dame.
Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully
It takes a long time to develop good distributor-supplier relationships; unfortunately, it only takes a short time to destroy them. Best seller Working at Cross-Purposes, written by Mike Marks, Tim Horan, and Mike Emerson, takes a look at what really drives these relationships, how often they go bad, and why.