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031. Everyone’s in Sales – It’s Mindset and Culture! (morning)

Instructor: Todd Cohen, CSP

Level of Complexity: Foundational
9:00 AM - 12:00 PM

In today’s complex environment, the focus on acquisition, loyalty, and retention is critical. Customers see and feel dysfunction when doing business. They respond by finding organizations that demonstrate the ability to work together seamlessly – without conflict and partners who put them first. Internal silos must come down, and a culture that “everyone’s in sales” will rise in its place. Everyone’s in sales is a mindset that positively permeates the entire organization.

A bedrock philosophy is that everyone has the extraordinary opportunity to influence the customer’s decision to say “yes” to you. This mindset is called a sales culture. Customers look at behavior and how their needs are met. That response begins with the idea that every “interaction is a selling moment.” Organizations that allow anyone to surrender that belief will see customers switching loyalty, customer retention will fall, jeopardizing growth and profitability. In this workshop, Todd will show you HOW to create a powerful organization-wide mindset that everyone matters, everyone’s in sales and what each person does makes a difference to a customer saying “YES”. Let’s guarantee your future.

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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century

Bob DeStefano

Olddognewclicks Sample 1Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?

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