Complete Story
 

12/03/2023

011. The Road To Leadership Runs Through Sales (afternoon)

Instructor: Todd Cohen, CSP

Level of Complexity: Foundational/Intermediate
1:30 PM - 4:00PM

Some of the greatest leaders have started their careers in sales. Leadership is often viewed through a lens of vision, strategy, and the ability to inspire. Yet, there is an undercurrent that can’t be overlooked. Highly effective and profitable leaders have had the irreplaceable experience of understanding how their company's products and services are sold and the customer experience. Conventional wisdom might challenge this association. “Leadership is about more than selling,” it proclaims. This is undoubtedly true. Having a sales mindset and having sold your company's products play a competitive and differentiating role in shaping a leader’s character, and they are recognized as one of the most powerful crucibles of influence, vision, and mindset!

Learning Objectives:

  1. How and why sales professionals can make great leaders.
  2. Why a leadership and sales mindset are the "dynamic duo".
  3. Why seeing your company through the customers eyes is a competitive differentiator.

 

Printer-Friendly Version



Bookstore

5 Fundamentals for the Wholesale Distribution Branch Manager

Jim Ambrose

UID Book Store CoversThis 5 Fundamentals for the Wholesale Distribution Branch Manager, Second Edition is the classic step-by-step guide to helping branch managers improve their business and leadership skills. “If winning means profitable market share and profitable market share growth, then developing the branch manager is essential to a company’s success,” he says.

Buy Now!