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015. Digital Commerce > eCommerce: How to Grow Top Line Via Owned, Paid and Earned Channels (afternoon)

Instructor: Ken Novak

Level of Complexity: Intermediate/Advanced
2:00 PM - 4:30 PM

Are you generating at least 5% of top-line revenue via digital transaction channels like your website, marketplaces, punchout catalogs and eProcurment? If not, why? You have invested in technology. You have invested in Managers, Directors, and contractors to manage the technology. But…you are dissatisfied with the ROI. This workshop has one help OEMs and Distributors build an operational roadmap of top-line revenue growth that prioritizes maximizing margins.

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Your Someday is Now – What are you Waiting For?

Gail Lowney Alofsin, President and Founder, Leadership at ALL Levels

Gail Alofsin Book 001Experience meets the classroom as Gail merges the worlds of work, university, non-profit, personal branding, and work/life integration creating a book that focuses on YOUR best YOU! Jam-packed with practical and inspiring advice from both Gail and over 100 business professionals, she had the privilege of interviewing.

100% of sales are donated. Over $40,000 has been raised for local and international non-profits through sales of the book.

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