Complete Story
12/04/2023
015. Digital Commerce > eCommerce: How to Grow Top Line Via Owned, Paid and Earned Channels (afternoon)
Instructor: Ken Novak
Level of Complexity: Intermediate/Advanced
2:00 PM - 4:30 PM
Are you generating at least 5% of top-line revenue via digital transaction channels like your website, marketplaces, punchout catalogs and eProcurment? If not, why? You have invested in technology. You have invested in Managers, Directors, and contractors to manage the technology. But…you are dissatisfied with the ROI. This workshop has one focus...to help OEMs and Distributors build an operational roadmap of top-line revenue growth that prioritizes maximizing margins.
Bookstore
Facing the Forces of Change: Reimagining Distribution in a Connected World
Guy Bissett
Facing the Forces of Change® is the only major research study analyzing the future of wholesale distribution within multiple lines of trade. Since its inception in 1982, the landmark Facing the Forces of Change® series continues to provide insights about the overall future of wholesale distribution and the role of wholesaler-distributors.
