Complete Story
12/04/2023
023. Creating Your Unique Value Proposition (morning)
Instructor: Joe Ellers
Level of Complexity: Intermediate/Advanced
9:00 AM - 1200 PM
The current competitive environment is tougher than it ever has been. The internet and constant price competition require that each business be clear on the value it offers to its customers—and prospects. During this workshop, you will have tools to help solve this equation: Real sales opportunity = Product (or service) you are selling + X. To get the right answer, you have to address several other key questions:
- What markets/customers allow us to add value?;
- What specific applications should we target?;
- What job titles should we contact?;
- What differentiates our company?;
- How do we tie the value of the vendors into the equation?;
- What differentiated value can be added by the sales professional?
During this workshop, the participants will be tasked with selecting a product or service and working through the questions so that they have a working model that can be applied throughout the organization.
Bookstore
The Upside of Down Times: Discovering the Power of Gratitude
Lisa Ryan
Harness the Power of Gratitude One of the downsides of life is that we rarely have to deal with an overabundance of gratitude. Most of us tend to focus on the negative. We don't receive nearly as much acknowledgment as we would like, and we don't give as much recognition as others deserve. Now for the upside! When we learn to harness the power of gratefulness, we can make a major positive difference in so many areas of our lives, as well as the lives of those around us-and The Upside of Down Times is your first step toward making that happen. "I highly recommend this book if you want to be happier, healthier, and wealthier. I read this book in one sitting and began implementing some of the ideas the next day. The ideas are easy to implement but powerful in their results." -Jack Canfield, Co-creator of the Chicken Soup for the Soul series and The Success Principles
