Complete Story
09/26/2025
012. Are You Easy to Do Business With?
Instructor: Todd Cohen, CSP
Level of Complexity: Intermediate/Advanced
1:30 PM - 4:30 PM
This powerful session challenges distribution and supply chain professionals to examine their business from the customer's perspective. Through real-world case studies and interactive elements, it reveals how seemingly small barriers—complex processes, unclear communication, difficult policies—create massive revenue leaks. While your competition focuses on price cuts and flashy features, you'll discover how to become the vendor, partner, or employer that people actually WANT to work with. This presentation transforms how leaders think about customer experience, employee engagement, and operational efficiency by making "easy to do business with" your ultimate competitive advantage.
Bookstore
Manufacturing and Distribution Intel Engine
Sam Richter, CSP, CPAE
To win in business, sales, prospecting, and networking you must do your homework. Yet you most likely waste hours searching online trying to locate opportunities and learn about companies, people, and what they care about. STOP IT!
- Cut your information-gathering time from minutes to seconds.
- Find the right decision maker, at a time when they are interested in hearing your message.
- Discover new opportunities, research competitors and markets, and ensure relevant value in every business meeting, networking event, and sales call.



