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09/27/2025

017. Capture the Invisible Sale: Build Your Modern Marketing Engine

Instructor: Bob DeStefano

Level of Complexity: Intermediate
1:30 PM - 4:00 PM

Marketing used to be about generating awareness. Today, it’s about getting shortlisted. Today’s B2B buyers do their own research, ask AI for recommendations, and quietly narrow down vendor options—long before reaching out to sales. If your company isn’t showing up early in that journey, you’re already out of the running—and losing deals you never even knew you were competing for. In this session, you’ll learn why random acts of marketing—some SEO here, an email blast there—no longer work, and how to build a system that does. We’ll break down the proven 3-part Marketing Engine framework designed to help you capture the Invisible Sale. You’ll walk away with a clear, actionable framework you can use immediately to get found earlier, build trust faster, and get chosen more often, before buyers ever talk to your sales team.

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Who Comes Next? Leadership Succession Planning Made Easy

Mary C. Kelly

51fxla0l57l. Sy291 Bo1 204 203 200 Ql40 Ml2 Leaders leave. It's inevitable. It might even happen today. Are you prepared? Every organization needs a plan for leadership succession, but few leaders know how to start the process. WHO COMES NEXT? solves that problem and easily guides you through the steps of creating and implementing a viable succession plan.

This essential guidebook simplifies the process and gives you the tools you need to build and activate your leadership succession. You’ll find a comprehensive action plan, a library of all the tools needed to develop and sustain your plan, and a resource guide. You’ll learn how to:

  • Communicate with customers about the change
  • Identify talent gaps in your succession plan
  • Decide which succession planning model to adapt
  • Find the next generation of leadership within your organization
  • Handle the unique emotional complexities of succession in a family-owned business

Whether you are part of a small, family business, a Fortune 500 company, or a non-profit, you need to start now by answering the question: WHO COMES NEXT?

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