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09/27/2025

032. AI Discovery Workshop

Presenter: Brooks Hamilton

Level of Complexity: Intermediate
9:30 AM - 11:00 AM

AI Discovery Workshop Executive Alignment and Hands-On Implementation The workshop will be divided into two key sessions: Executive Briefing (2 Hours) Audience: Senior executives (CEO, COO, CFO, CRO, VP-level) - These roles are crucial as they set the strategic direction and ensure that AI initiatives align with overall business goals Objective: Help the leadership team understand the current state of AI technology and the potential of incorporating AI in the form of LLMs and other AI enabled tools in their business. The goal is to provide actionable insights and spark interest in larger-scale AI adoption. Topics Covered: Introduction to AI & LLMs in Distribution: Overview of AI concepts, explanation of LLMs, and industry examples of AI-driven success stories Strategic AI Initiatives: Key opportunities with high ROI/benefits for deploying LLMs across departments to enhance decision-making and operational efficiency High-Level Use Cases: Examples of using AI to enhance customer engagement, streamline supply chain operations, and automate sales processes LLM Best Practices: Crafting precise instructions, providing examples to the model, and using conversational prompts for business insights Goal: By the end of this session, the executive team should understand the strategic value of AI and be motivated to think about long-term implementation Applying AI in the Distribution Industry Workshop (4 Hours) Audience: Executive team, department managers, and key personnel Objective: Equip the management team with practical skills to use LLMs and explore how AI can enhance daily operations Topics Covered: Introduction to AI: Explanation of AI, specific examples of its use in industry, practical benefits, and key limitations Overview of AI Tools and Technologies: Waves of prior AI, types of AI vendors, types of AI tools, selecting the right tool for the task Data Privacy and Security: Corporate data protection policies, actions to avoid Introduction to Prompting: Become comfortable with AI. How to interact with an LLM and create effective prompts, including defining user intents and structuring information to guide responses Prompt Writing Exercises: Real-world applications, including prompts for customer service, team collaboration, and automating tasks Practical Departmental Use Cases: Sales Department: Customer research, proposal writing, pricing analysis, lead qualification Customer Service: Response templates, issue resolution, order tracking assistance Operations: Inventory analysis, vendor communication, process documentation Management: Report generation, strategic analysis, performance metrics Purchasing: Vendor research, cost analysis, contract review HR/Administrative: Policy development, training materials, communication drafting Collaborative Brainstorming Session: Working with the management team to identify specific operational areas where LLMs can have an immediate impact

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Selling Through Tough Times

Paul Reilly

As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?

Paul Reilly explaPicture2ins it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.

While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.

Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.

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