Complete Story
09/27/2025
034. Precision Pricing: Strategies to Protect Margin and Maximize Customer Profitability
Presenter: Colin H Dees
Level of Complexity: Intermediate
9:30 AM - 11:00 AM
In an industry driven by competitive pressure and shrinking margins, a strong customer pricing strategy is no longer optional—it’s essential. This session will give distribution leaders the tools and insights they need to transform customer pricing from a reactive process into a proactive, profit-generating system.
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
