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10/10/2012

Dr. Julia A. Kalish

Dr. Julia A. Kalish has been a continuing lecturer Notre Dame’s Mendoza College of Business, Purdue University’s Krannert School of Management, Purdue’s Polytech Institute, and Loyola University Chicago. She was the recipient of the Best Professor on Campus Reader Choice Award at Purdue, Best Undergraduate Teacher at Krannert, and an Honorary Purdue Old Master. She is a Project Management Professional, Lean Six Sigma Blackbelt, Army veteran, speaker, writer, thought leader, sleep advocate, defender of the Oxford comma, and a “NO” enthusiast. 

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Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution

Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.

UID Book Store CoversSales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.

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