Complete Story
10/31/2022
Matt Schreibfeder
Matt Schreibfeder is vice president of research and analytics for Effective Inventory Management, Inc. Before joining EIM several years ago, Matt was a project cost analyst for Exxon Mobil. He was also a submarine officer in the U.S. Navy.
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Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
