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10/05/2015

Linda Larsen, BSW, MFA, CPAE

aeaLinda is one of only 232 people world- wide to be inducted into the Speaker Hall of Fame®, joining such notables as General Colin Powell, President Ronald Reagan and Brian Tracy. She has been a featured presenter for over 1,000 conferences and meetings worldwide for groups such as Jaguar Cars, the Kuwait Women’s Leadership Summit and McDonalds.

She combines her 20-year experience as a professional actress with her education and training in communications and behavioral sciences to deliver entertaining, memorable, power-packed presentations that help people be more effective at work and at home.  Author of the best-selling audio program, 12 Steps to High Self-Esteem, and featured in such publications as Investor’s Business Daily, The Chicago Tribune and Opportunity World, Linda is also a popular guest co-host on the ABC-7 Florida television show, The Suncoast View.

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Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution

Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.

UID Book Store CoversSales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.

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