Complete Story
10/11/2019
008. Marketing in a Multi-Channel World
Instructor: Steve Deist
Sunday, March 14, 2021, 1:00 – 4:30 p.m.
This course covers the fundamentals of strategic marketing and shows how to leverage them in the age of digital channels. Many distributors are caught up in the technology race but lack a market-based strategy to ensure that their investments pay off. In this course you will learn how to use data and customer insight to deliver the right value propositions to the right customers, using the right channels. The content is based on the instructor’s extensive experience with world-class distributors and manufacturers. It includes individual exercises and a workbook to help students relate each topic to their own situation as we go. The workbook also contains supplemental material for ongoing self-study.
Steve Deist
Steve is the Chief Operating Officer for Ewing Irrigation and Landscape Supply, a distributor with over 220 branches nationwide. He is also a Partner with Indian River Consulting Group. He has over 25 years of experience in distribution strategy, marketing channels, sales, operations and leadership. He is a published author, a highly rated speaker, a faculty member at the University of Innovative Distribution and serves on the boards of three large distribution companies.
Bookstore
Achieving Effective Inventory Management – 6th Edition
Jon Schreibfeder
Achieving Effective Inventory Management, 6th Edition, based on our most recent research and up-to-date “best practices”, provides a complete guide for managing a large and often troublesome asset: inventory.
The economic challenges facing distributors today have resulted in EIM conducting a thorough review and update of the entire 5th edition. This update, coupled with discussions regarding the impact and adjustments that the current economic challenges have produced in all areas of inventory management, has produced our new 6th edition.
This book helps you achieve the goal of effective inventory management — to meet or exceed customers’ expectations of product availability with the amount of each item that will maximize your organization’s net profits or minimize its total inventory investment.
