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10/07/2021

029. Creating a Winning Marketing Plan (New)

Presenter: Daniel McQuiston, Ph.D.

Level of Complexity: Foundational
8:00 AM - 11:30 AM

All successful businesses have a structured plan for marketing their products and services. Those firms who attempt to exist without such a plan are doomed to minimal success or even failure. In this session Dr. McQuiston outlines his 10-Step Marketing plan which all firms, large and small, can implement to increase their chances for success. Attendees will also participate in some exercises that will help them to develop their own marketing plan.

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Bookstore

Working at Cross-Purposes: How Distributors and Manufacturers Can Manage Conflict Successfully

Mike Marks

UID Book Store CoversIt takes a long time to develop good distributor-supplier relationships; unfortunately, it only takes a short time to destroy them. Best seller Working at Cross-Purposes, written by Mike Marks, Tim Horan, and Mike Emerson, takes a look at what really drives these relationships, how often they go bad, and why. 

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