Complete Story
10/07/2021
029. Creating a Winning Marketing Plan (New)
Presenter: Daniel McQuiston, Ph.D.
Level of Complexity: Foundational
8:00 AM - 11:30 AM
All successful businesses have a structured plan for marketing their products and services. Those firms who attempt to exist without such a plan are doomed to minimal success or even failure. In this session Dr. McQuiston outlines his 10-Step Marketing plan which all firms, large and small, can implement to increase their chances for success. Attendees will also participate in some exercises that will help them to develop their own marketing plan.
Bookstore
What's Your Plan? Smart Salesforce Compensation in Wholesale Distribution
Mike Marks and Mike Emerson
According to authors Mike Marks and Mike Emerson in their book, What’s Your Plan? Smart Salesforce Compensation in Wholesale Distribution, there is absolutely no relationship between your sales incentive plan and your likely gain or loss in market share.
