Complete Story
10/07/2021
029. Creating a Winning Marketing Plan (New)
Presenter: Daniel McQuiston, Ph.D.
Level of Complexity: Foundational
8:00 AM - 11:30 AM
All successful businesses have a structured plan for marketing their products and services. Those firms who attempt to exist without such a plan are doomed to minimal success or even failure. In this session Dr. McQuiston outlines his 10-Step Marketing plan which all firms, large and small, can implement to increase their chances for success. Attendees will also participate in some exercises that will help them to develop their own marketing plan.
Bookstore
Emotional Intelligence for Sales Success
Colleen Stanley
In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more.
Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships. From business development to closing the deal, emotional intelligence will drive your performance - and your success.
