Complete Story
12/04/2023
039. Stop Apologizing & Get What You Need, Want & Deserve (afternoon)
Instructor: Todd Cohen, CSP
Level of Complexity: Foundational
1:30 PM - 4:30 PM
We all need to sell to get what we need, want and deserve. Too many things stop us from selling—especially our inner “Sales Apologists” that tell us we should feel bad when we sell! In this workshop, Todd Cohen discusses how to defeat our Sales Apologists and delivers a lively and utterly practical guide that helps everyone sell themselves better.
- The three qualities people need to sell well: passion, integrity and confidence.
- How powerful personal value propositions help us get what we want.
- The selling skills we all have—and don’t realize.
- How to turn a firm “no” into an enthusiastic “yes.”
- The hidden sales opportunities in every conversation.
And much much more!
Bookstore
Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century
Bob DeStefano
Two big, related dynamics are changing the field of industrial and B2B marketing: It's an ever-younger crowd with a penchant for the wired and the wireless, and they don't enjoy phone sales calls. They're likely to Google you first, pop over to your website, then check out your social media accounts. How will they find you? What will they find when they do?
