Complete Story
09/26/2025
Brian Gardner
New to UID
Brian Gardner is the founder of Sales Process 360 LLC, a CRM coaching and consulting company focused on helping companies implement and achieve adoption with CRM. Brian specializes in the Industrial market with a focus on distributors, reps, and manufacturers. Brian started his sales career for a process control and instrumentation company as an inside sales specialist, working his way into outside sales and then into sales management. His belief that improving processes to promote team selling and better managing the Front-End of the sales cycle is key for growth. With the belief and passion for sales process improvements, he leveraged CRM within the company and in 6 years there was 3x growth. He left the industrial sales company and started a CRM company which was sold, and he is now focused on helping companies achieve ROI form CRM as a consultant and coach. He is also a frequent guest speaker on CRM at Texas A&M University and the LSU Professional Sales Institute. He is the author of 2 books “ROI from CRM, it’s about sales process not, not just technology” and his latest “CEO for CRM, your roadmap for CRM success”. Brian earned his BS in Industrial Technology from Louisiana State University as well as working in Switzerland during college in manufacturing and marketing for a pressure and temperature technology company. Brian resides in New Orleans but spends his free time at his camp on the water in Mississippi.
Bookstore
Selling Through Tough Times
Paul Reilly
As a sales professional, you know that it’s harder to sell in tough times―whether it’s a recession, industry-wide challenge, or global pandemic. You may also have noticed that some salespeople and managers not only survive but thrive through tough times. How do they do it? What do they do to thrive through adversity?
Paul Reilly explains it all in Selling Through Tough Times: Customers buy differently in tough times, so salespeople need to sell differently in tough times. In this eye-opening and indispensable guide, he shows how to develop the right mindset and adapt your skills to prevail in even the most challenging selling climate. His plan includes both immediate, hands-on action plans (including six Daily Mental Flex activities) as well as longer-range strategies to ensure you (and your team) never get caught on the back foot again.
While the principles of selling are constant, Reilly demonstrates how changing your tactics in tough times will not only help you through current difficulties but help you emerge stronger. You’ll discover how to redefine value in customer terms, reposition products and services, and how employ different persuasion tactics. You’ll also learn how to select and pursue the right opportunities, win more deals, and―crucially―protect profit by embracing the “tough timers” mental attitude.
Tough times are inevitable and often unpredictable. But in Selling Through Tough Times, you’ll find the tools and mindset you need to power through them―and come out on top.
Visit www.ToughTimer.com and complete the 30-Day Tough-Timer Challenge.
