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09/26/2012

Jon Schreibfeder

aeaJon is president of Effective Inventory Management, Inc., a firm dedicated to helping manufacturers, distributors, and large retailers throughout the world get the most out of their investment in stock inventory. For over 20 years, Jon has helped over three thousand firms improve their productivity and profitability through better inventory management.

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Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution

Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.

UID Book Store CoversSales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.

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