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03/13/2014
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution
Senthil Gunasekaran, Pradip Krishnadevarajan, F. Barry Lawrence, Ph.D.
Sales and Marketing Optimization: Developing Competitive Value Propositions in Distribution is a first-of-its-kind, best practices study that focuses on aligning customer needs, sales force priorities, and wholesaler-distributor objectives to maximize value creation.
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From Status Quo to Status GROW®
Todd Cohen
From Status Quo to Status GROW®” is an engaging and action-oriented book by Todd Cohen. It is the fourth installment in the “Everyone’s in Sales” series of business books. This book emphasizes the “everyone’s in sales” mindset through the perspectives of professional and personal leadership. The fact is that everyone is involved in sales, and everyone has the potential to be a leader—it's YOUR choice! While sales training is designed for the sales team, fostering a sales culture is essential for the entire company, ensuring that it remains competitive and profitable.
